A Quick Look at the LATAM Awards by Interlat
In today’s competitive digital landscape, standing out goes beyond offering a great service — it’s about the ability to innovate. The LATAM Awards by Interlat have emerged as one of the most relevant distinctions for companies making a difference in digital transformation across Latin America. For brands aiming to position themselves as leaders in the digital ecosystem, this recognition has become a key benchmark.
What Are the LATAM Awards and Why Are They Key in the Region?
Organized by Interlat, a leader in executive education and digital transformation, the LATAM Awards celebrate organizations that have achieved outstanding results in areas such as:
- Digital marketing and social media
- Internal innovation
- Organizational culture
- Ecommerce and applied technology
With over a decade of experience, Interlat has supported thousands of companies across Latin America in scaling their digital capabilities. These awards represent the culmination of that collective effort — fostering a vibrant, active innovation community.
More Than Metrics: An International Jury with Strategic Vision
What makes these awards truly valuable is their evaluation process. Brands aren’t judged solely on reach or follower count. Instead, the jury focuses on:
Real and Measurable Impact
Campaigns must demonstrate tangible outcomes that have transformed their environment.
Creativity and Applied Innovation
It’s not just about being different — it’s about solving problems and creating value through smart ideas.
Strategic Execution and Efficiency
From concept to execution, every step counts.
Grupo Anderson’s: A Digital Hospitality Success Story
In the 2025 edition, Grupo Anderson’s has been nominated in nine categories, standing out as one of the most forward-thinking companies in the hospitality sector.
This isn’t just a source of pride — it’s the result of a well-executed digital strategy supported by:
- A multidisciplinary team aligned with business goals
- Smart use of technological tools
- Valuable content that resonates with diverse audiences
It’s a powerful example of how a hospitality brand can undergo a digital transformation without losing its core essence.
A Mexican Company Among Digital Giants
Previous LATAM Award winners include major players like Coca-Cola, Samsung, Rappi, and BBVA. For a Mexican company like Grupo Anderson’s to stand among them is proof that local talent is fully equipped to compete at the highest level.
Four Consecutive Years of Recognition
Being nominated for the fourth year in a row reinforces the group’s long-term commitment to digital evolution. It’s not a lucky break — it’s a sustained strategy.
What Does This Mean for Nicoletta?
Nicoletta, as part of Grupo Anderson’s portfolio, is also a reflection of this digital evolution. From content campaigns to the way we connect with our guests, everything we do is designed with intention — to create memorable experiences that begin in the digital world.
Being part of a group recognized at the LATAM Awards is not just something to celebrate — it’s a push to keep refining our craft. Digital excellence is also served at the table.
How This Enhances the Guest Experience
Digital transformation isn’t just about social media or a well-designed website. It shows up in the details, like:
- Seamless reservation systems
- Personalized communication
- Content strategies that reflect our identity
- Campaigns that truly connect with our audience
At Nicoletta, we’re not only committed to contemporary Italian cuisine — we’re focused on delivering a complete experience that begins long before you sit down to dine.
Interlat: Building a Community of Digital Leaders
Beyond the awards, Interlat has built a collaborative, innovative network. Businesses, universities, professionals, and consultants come together under one platform with a shared goal: to shape the digital future of Latin America.
Recognition for Grupo Anderson’s is proof that strategic efforts pay off — and that digital decisions, when done right, lead to sustainable results.
Conclusion: A Steady Step Toward the Digital Future
The LATAM Awards by Interlat are more than a title — they’re a testament to commitment, vision, and growth. The presence of Grupo Anderson’s, and by extension Nicoletta, in the 2025 edition shows that the path we’ve taken is the right one.
Book Your Table at Nicoletta
Be part of an experience backed by innovation, consistency, and excellence. Book your table at Nicoletta and see for yourself how a brand can connect with you — from digital to emotional.
